Regional Sales Manager - Western England and Wales

Shelbourne Reynolds is looking to appoint a Regional Sales Manager for Western England and Wales. Due to upcoming retirement, we are seeking an individual with experience in the agricultural machinery market to work for one of Britain’s leading machinery manufacturers.

You will be responsible for all dealer and customer relationships as well as maintaining the dealer network within the area.  To be successful, you should be self-motivated with high professional standards. You’ll also have good practical experience and be capable of presenting and demonstrating machinery, both to dealers and farmers.  A knowledge and passion for agriculture will help as a key part of the job will involve identifying marketing opportunities for Shelbourne products in the Harvesting, Livestock and Ground Care sectors.


The Role:

  • To maintain an effective dealership network within the trade area for all relevant Shelbourne Products.
  • To present, promote and sell Shelbourne Reynolds products to existing and prospective customers establishing, developing, and maintaining positive business and customer relationships.
  • To help develop and implement a sales strategy incorporating targets and objectives.
  • To establish and maintain a level of technical knowledge of all Shelbourne Products.
  • Analyse and advise on the territory/market’s potential, track sales and provide status reports.
  • To provide a level of after-sale assistance to customers.
  • To provide feedback to the design office and service department.
  • To co-ordinate sales effort with team members and other departments.
  • To set up and attend shows, exhibitions, and dealer open days.
  • To maintain a knowledge of the agricultural industry.


Candidate Requirements:

  • Excellent communication and negotiation skills, both verbal and written.
  • Able to plan, prioritise and organise your own work schedule.
  • Be flexible to travel where required for face-to-face dealer/customer meetings, including attending trade shows.
  • In depth knowledge of the Agricultural industry & modern machinery.
  • Working knowledge of Microsoft Office software, with strong computer skills.
  • A full UK driving license (B+E license preferable.)
  • Proven experience as a salesperson or representative in a relevant role
  • Excellent customer service skills


To Apply:

Please e-mail your CV and covering letter to: [email protected]